Isabella Di Fabio Secret Story of the importance of use SEO and SEM strategies

Isabella Di Fabio SEO and SEM strategies have become so relevant today (and that's why we hear them named so much) because ranking for the first results in search engines has become quite a fierce fight.

Isabella Di Fabio Secret Story of the importance of use SEO and SEM strategies

Isabella Secret Story of SEO and SEM

Why is it key to be among the first results? Because there is an indisputable reality: the number of clicks, and therefore visits to your store or content, is much higher if one is at the top of the search results page on Google.

Also, let's face it, no one (or almost no one) gets past the first page of results.

Isabella Di Fabio Secret Story of SEO and SEM Strategies - So if you don't show up there, basically, it's as if you don't exist for the person who did the search for a keyword related to your brand.